BCA FYI

BCA FYI

Entries from February 2009

Chip Visci New Cal Poly VP

February 27th, 2009

Some news we hear is just too good to hold, so here’s a quick item to end your week. Former Trib publisher Chip Visci has been named Associate Vice President for Strategic Communications at Cal Poly. Chip starts Monday and will report to Provost Bob Koob. Chip brings more than 30 years in the news industry to his new job heading media and government relations for the university. A great catch for Cal Poly.

Categories — Promotions

Good Works

February 19th, 2009

Law firm Andre, Morris & Buttery celebrated its 60th anniversary with a forward-thinking business symposium capped by a $2,500 gift to the Central Coast Research Partnership (C3RP) at Cal Poly. Speakers included native son Dr. Larry Martinez (son of retired Cuesta Prez Frank Martinez) and Team Columbia owner and business whiz Bob Stapleton … ConocoPhillips put books on the shelves at Santa Maria Library with a $2,500 donation.

Categories — Celebrations, Charity

Bragging Rights

February 19th, 2009

“It’s not the first time recently I’ve had to say I didn’t see it coming,” was financial planner Bob Wacker’s first response to being named SLO Citizen of the Year. No surprise here for the rest of us. The president of R.E. Wacker Associates is a passionate contributor to the community … Poor Richard’s Press was honored with the inaugural SLO County Green Award and is the only local printer with Forest Stewardship Council certification … Cynthia Hostetter, former BCA Senior Account Manager, is the new Campaign Coordinator for United Way of San Luis Obispo County. Contact her to start your own workplace campaign at chostetter@unitedwayslo.org or call 541-1234, ext. 15

Categories — Awards, Promotions

Local Beat

February 19th, 2009

Jeff Stuebing and Eric Miramon, the brains behind the Invental Company’s SealSaver patented food storage technology, have inked a deal with SLO-based Lock Fresh to sell their products via the Web and infomercials … Trilogy Central Coast is jump-starting home sales with the lowest interest rate around, 3.875 percent on a 30-year fixed mortgage … New digs for Mission Community Bank. Following a recent new branch opening in Santa Maria, the bank has another SLO branch under construction at the corner of South Higuera and Prado Road.

Categories — Business Expansions, Contracts

Seen and Heard

February 19th, 2009

South ‘O The Grade foodies rejoice. Ian McPhee is opening McPhee’s Grill Avila Beach mid-March at the golf course. Same great menu as McPhee’s in Templeton … Somebody out there is buying. After Shawn Smith, Idler’s manager turned-discount-appliance-bounty-hunter, snagged 12 new KitchenAid stainless steel fridges from a big-box distributor and ran an ad in the Trib, all 12 sold in just three hours at Idler’s Atascadero Outlet … Callers filled the Longevity Healthcare appointment book after the SLO clinic ran a 30-second commercial spot on Oprah. Same thing happened a week later. Never underestimate the power of our favorite talk show Diva … Take a ride on Railroad Square, the latest WestPac historic restoration project on track for opening this summer. Offices and residential lofts now leasing.

Categories — Business Expansions, Business Successes, Celebrations, New Locations

BCA Blurb

February 19th, 2009

BCA has a new sales and marketing staff lineup. After a stint with national retailers Parable Group and Horizon Hobby, Scott Morrell is BCA’s new sales manager. Ben Hein, with BCA since May 2007, was recently promoted to account manager. His major clients are Idler’s Appliances and Takken’s Shoes. New account manager Jennifer Saxon is a Cal Poly grad whose previous marketing experience includes George Washington’s Mount Vernon Estate & Gardens near Washington, D.C. and the launch of the International Spy Museum, where her work garnered numerous industry awards (original release) … BCA adds 10 ADDY Awards to the trophy case, winning three silver and seven bronze for print advertising, TV spots, brochure mailers and more. Contributing to the success of the award-winning BCA projects were creative director Scott Saunders, senior designer Christopher Sutton and senior copywriters Jim deYong and Susan McDonald. (original release)

Categories — Awards, Promotions, Web sites

Our Take on Discounting

February 19th, 2009

It’s like a convergence of two forces in nature – the inevitable recession and the almost involuntary response to discount prices. Is this a behavior etched into business owners’ and marketers’ DNA, a knee-jerk reaction spurred by panic, or just a good business decision in a competitive market?

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Categories — Marketing Tips