BCA FYI

BCA FYI

Entries from February 2009

Seen and Heard

February 19th, 2009

South ‘O The Grade foodies rejoice. Ian McPhee is opening McPhee’s Grill Avila Beach mid-March at the golf course. Same great menu as McPhee’s in Templeton … Somebody out there is buying. After Shawn Smith, Idler’s manager turned-discount-appliance-bounty-hunter, snagged 12 new KitchenAid stainless steel fridges from a big-box distributor and ran an ad in the Trib, all 12 sold in just three hours at Idler’s Atascadero Outlet … Callers filled the Longevity Healthcare appointment book after the SLO clinic ran a 30-second commercial spot on Oprah. Same thing happened a week later. Never underestimate the power of our favorite talk show Diva … Take a ride on Railroad Square, the latest WestPac historic restoration project on track for opening this summer. Offices and residential lofts now leasing.

Categories — Business Expansions, Business Successes, Celebrations, New Locations

BCA Blurb

February 19th, 2009

BCA has a new sales and marketing staff lineup. After a stint with national retailers Parable Group and Horizon Hobby, Scott Morrell is BCA’s new sales manager. Ben Hein, with BCA since May 2007, was recently promoted to account manager. His major clients are Idler’s Appliances and Takken’s Shoes. New account manager Jennifer Saxon is a Cal Poly grad whose previous marketing experience includes George Washington’s Mount Vernon Estate & Gardens near Washington, D.C. and the launch of the International Spy Museum, where her work garnered numerous industry awards (original release) … BCA adds 10 ADDY Awards to the trophy case, winning three silver and seven bronze for print advertising, TV spots, brochure mailers and more. Contributing to the success of the award-winning BCA projects were creative director Scott Saunders, senior designer Christopher Sutton and senior copywriters Jim deYong and Susan McDonald. (original release)

Categories — Awards, Promotions, Web sites

Our Take on Discounting

February 19th, 2009

It’s like a convergence of two forces in nature – the inevitable recession and the almost involuntary response to discount prices. Is this a behavior etched into business owners’ and marketers’ DNA, a knee-jerk reaction spurred by panic, or just a good business decision in a competitive market?

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Categories — Marketing Tips