UCSB baseball Coach Bob Brontsema watches Kyle DeSchryver prepare to throw the first pitch on Diabetes Awareness Day.
Following his debut on the mound at UCSB on Diabetes Awareness Day, 5-year-old Kyle DeSchryver, who has Type 1 diabetes, may be taking his campaign on the road. Parents Joe (Sierra Vista COO) and Laurie DeSchryver are talking with the Juvenile Diabetes Research Foundation about Kyle making additional appearances to raise awareness of juvenile diabetes.
Global recognition. BCA’s work on Sierra Vista’s “Head, Shoulders, Knees and Toes” campaign won a Silver Communicator Award from the International Academy of the Visual Arts. BCA also received a pair of bronze 2009 Telly Awards for “Head, Shoulders, Knees and Toes” and the hospital’s “Spine Center” campaign … Don’t miss photographer Chris Leschinsky’s gorgeous new Web portfolio, built by BCA’s own Isaac Horton and featuring amazing shots of vineyards.
The Media Puzzle
Contemplating a media buy in your near future? Planning and buying media can be a challenge similar to putting together a jigsaw puzzle.
Make sure you understand specific mediums and their audiences, and make your message media specific. Define your expectations: Do you want to establish your brand, introduce a new service, or motivate customers to look at your Web site? Whatever your goals, communicate your expectations with your media representative. They will help you refine your message to reach your goals.
Most importantly, be clear about your media budget. Know what you are willing to spend for specific results. Quantify a return on your investment (ROI). What are you willing to spend for a new lead or a new view to your Web site – $5, $10? Track results and compare them with your original budget.
An efficient media plan can be established by utilizing these components, however if the message in the marketing plan is not compelling, no amount of money or media can save the advertising campaign. The advertising message must be persuasive and specific to an audience for you to succeed in any media arena.
Start spreading the news. A New York Times reporter apparently discovered the Good Life, as well as olives, wine, eclectic food and a “walkable college town” on a recent visit to San Luis Obispo. Scott Timburg and his wife picked SLO for its “cooler weather, a younger, livelier crowd and the B&B.” That would be the Sanitarium on Osos Street. Big Sky Cafe and Novo were restaurant picks … A sign in the window of A&R Furniture in SLO announced some good news. By popular demand, the store will not be closing its doors as previously announced. For at least one local business, a sign of better times ahead.
