BCA FYI

BCA FYI

Entries from October 2009

SEEN & HEARD

October 22nd, 2009

Greg Toepfer, and two happy customers - his daughters Reese and Cara.

Greg Toepfer, and two happy customers - his daughters Reese and Cara.

Making national news: Arroyo Grande residents Greg and Ilsa Toepfer’s brainchild, Organic B.R.A.T.™, is a liquid version of the doctor-recommended Bananas, Rice, Apples and Toast diet used to soothe upset stomachs. This is more than just a good idea – the beverage was featured at the 3,500-product Natural Products Expo East competition in Boston, where it was named “Most Innovative New Product.” Organic B.R.A.T.™ is available at 4,000 retail locations nationwide, including Vons/Safeway and Whole FoodsMadeline Palaszewski is moving from her longtime position as KSBY promotions and community affairs manager to the newly created position of content manager for KSBY News. She’ll continue to work with community groups in special news projects including “Your Family.” Creative Director Brandon Downing will assume responsibility for promotion and community affairs … Maggie Cox will be the guest speaker at the Cal Poly Executive Partners Fall Business Forum on Oct. 29, presenting “All in a Day’s Work – and No Two Days are the Same” … Running hard on the Super Highway: Helio Fialho, owner of Uptown Jeans, has launched a new enterprise, LeftLane . LeftLane is a private, membership-only Web site offering sports e-commerce and information … The Food Bank Coalition of SLO County has added a proud new member to its team. “Sandie” may not say much

Sandie, the newest team member of the Food Bank Coalition of SLO County.

Sandie, the newest team member of the Food Bank Coalition of SLO County.

 but never loafs around. This nutritional whiz kid is working hard to keep food and funds heading to the Food Bank … Bill and Patty Carpenter and staff of Cornerview Restaurant welcome Chef Matt Beckett, a great addition to downtown SLO following a long tenure at SLO Country Club.

Categories — Awards, Business Expansions, Business Successes, Charity

LOCAL BEAT

October 22nd, 2009

The Land Conservancy of San Luis Obispo County received a surprise $5,000 gift from the estate of longtime supporter Arthur Rosen, a Cal Poly Professor Emeritus and former Director of the Physics Department Radioanalytical Facility. Funds will be used to help acquire local open space … The Economic Vitality Corporation (EVC) of San Luis Obispo County and Collaboration LLC are teaming up to present “Thriving in 2010 – Learn How to Grow Your Business” on Nov. 10. Register by Nov. 3 … And there’s still time to register for the 2010 SLO County Outlook on Nov. 6. Bob Wacker MC’s – what else could you want? … Keep on track: Learn how to help employees manage personal problems at a seminar for employers on Nov.13. “Troubled Employees in Troubled Times” is being presented by Andre, Morris & Buttery, the Paso Robles Chamber of Commerce and Dr. Beverly Ford. Register today …Where better to play on Halloween than in the haunted caves of Eberle Winery? 16,000 square feet of spooky best will be decorated and open Friday and Saturday in a benefit for D.R.E.A.M. for Kids Foundation. The tasting room will be open and pouring Ca-BOO-nay … Also in the sprit of the season: Arts Obispo will have a traditional El Día de los Muertos altar in ARTS Space Obispo (in The Creamery, Suite 165) on Nov.1-2 … And just down the block in the Network Mall, diners can find the triple play of Creeky Tiki, Terraza Grill and Mission Pizza, located in space formerly occupied by Cisco’s and Flame Bay.

Categories — Business Expansions, Business Workshops, Charity

BRAGGING RIGHTS

October 22nd, 2009

Kudos coming in threes: The recent Scarecrow Contest/Harvest Festival produced by the Cambria Historical Society (and led by BCA pal Susan McDonald) attracted 1,000 happy attendees. And speaking of Cambria, the charming community was named “one of America’s prettiest towns” by Forbes Traveler. SLO County shared this month’s media spotlight with a multi-page article in SkyWest magazine … Sierra Vista Regional Medical Center has been selected for the 2009 “Best of San Luis Obispo Award” in the Hospitals Category by the U.S. Commerce Association (USCA) … Major congratulations to BCA’er Teri Conklin, who successfully completed the Nike Women’s Half Marathon benefitting the Leukemia & Lymphoma Society in San Francisco on Sunday. Teri, a dedicated local volunteer for the American Cancer Society, walked 13.1 miles to further the fight against cancer.

Categories — Awards, Business Successes, Celebrations, Charity, Good Press, Uncategorized, Volunteers

BCA BLURB

October 22nd, 2009

Sunny Brook Jones sets Chloe Morrell's hair before the Parable shoot.

Sunnie Brook Jones sets Chloe Morrell's hair before the Parable shoot.

Christmas came in October for Led and Anne Fortini, who graciously allowed BCA to use their gorgeous Edna Valley home as the location of a Parable Christian Stores TV commercial that will air in 50 national markets. The commercial promotes a family Christmas, and we took family to heart in the casting, relying on the talents of BCA Media Buyer Shari Clark’s mom, Ethel Faulds, and Business Development Director Scott Morrell’s children Cooper and Chloe. Rounding out the happy family were Cuesta College Athletic Director Bob Mariucci and wife Lisa, and their daughters Haylee, Taylor and Olivia. Creative concept was done by BCA, with Todd Peterson of Red Canary providing video services. BCA team Isaac Horton, Maite Farias and Shari Clark report we’ve got a winner on its way. Our thanks to Steve Potratz of Parable Franchising who gave us this great opportunity.

Categories — Business Successes