Old Spice Guy
When BCA’s Scott Morrell chatted with a handful of business leaders last week, he explained how fusing traditional and social media methods can deliver the best marketing results. TV, radio or print ads can send viewers online to interact directly with brands. Old Spice used TV commercials and a fast-growing viral campaign to re-brand Old Spice. The effort resoundingly reinforced this winning strategy – Old Spice sales DOUBLED for the month. Check out how they did it. And learn how to implement your own traditional/social media fusion strategy by e-mailing Scott at smorrell@barnettcox.com.
