Social media is the current darling of the how-to-market toolbox, and for good reason – it works. But while every branding effort begins with identifying the target customer and determining the best venue for reaching him/her, there’s a critical next step when it comes to social media: conversation.
While traditional media tend to push the message through a one-way conversation, social media provides the ability to listen and respond in real time.
Brands that move their traditional campaigns online need to embrace, encourage and participate in the conversation. No one likes a one-way conversation at a party.
Does your current marketing campaign invite a conversation or merely present your brand’s wares? Does it have a social media strategy that’s thought provoking and engaging? Does it ask questions and listen for answers?
Check out these 12 Essential Steps to Social Media Strategy. Then let’s chat about your social media conversation. I’ll be listening.
Scott Morrell is a social media guru at Barnett Cox & Associates. He can be reached at 788-4432, @MorellScott on Twitter or smorrell@barnettcox.com.
