A loud shout out to Jim Allen, marketing director for Hearst Castle and a guy who takes relationship building to the mat. Jim recently extended a VIP red carpet welcome to some ConocoPhillips folks who traveled from Houston for a team meeting in SLO. Not only did Jim dazzle the group with hospitality, he chased them down later at a Morro Bay restaurant – to deliver a pair of glasses left in the Castle van. That’s service.
John And Cindy Wallace at Fenway Park
John Wallace and the Wallace Group are a busy bunch of engineers, planners and landscape designers. John just returned from the American Public Works Associations’ annual congress in Boston, where he was one of a four-member local chapter delegation accepting a national award for excellence. He and wife Cindy hit Fenway Park while in town. Next up: Wallace Group takes on some major street redesigning for the City of Goleta, a plum assignment BCA will share. We were awarded the communications portion of the project. Carpooling to follow … Continued great news for Missie Hobson, former PG&E honcho here – she continues to win the fight against breast cancer, with clear scans and a six-month reprieve before she checks in again. Missie and hubby Larry are eagerly awaiting the September birth of a second grandbaby.
Paul Zingg, former Cal Poly provost, centerish.
Admittedly, we at BCA are Chico State fans. Daddy Dave Cox hails from the school as does daughter Lindsay. Pals Jeff and Joan Buckingham just dropped their daughter off for her frosh year. And CSU Chico’s prez is our own Paul Zingg, former Cal Poly provost. Check out this fun video and see how Zingg and a few friends welcome the newbie’s.
Social media is the current darling of the how-to-market toolbox, and for good reason – it works. But while every branding effort begins with identifying the target customer and determining the best venue for reaching him/her, there’s a critical next step when it comes to social media: conversation.
