In real estate, the three most important words are location, location, location. The same can be said about social media’s exploding location-based apps like Foursquare, Gowalla and now Facebook. Brands are clamoring to connect with mobile consumers while they’re out and about, hoping to cash in while they’re in the mood to buy. It takes impulse buying to an entirely new level. Learn what 5 things advertisers need to know about location-based media. Feel free to give me a call to chat about it. You know where I’ll be located – right here at BCA, the county’s social media headquarters.
Scott Morrell is a social media guru at Barnett Cox & Associates and is always on the go. Catch him at 788-4432, @MorellScott on Twitter or smorrell@barnettcox.com.
