BCA FYI

BCA FYI

Entries from September 2011

BCA SOCIAL

September 15th, 2011

We know several of you had a chance to check out BCA Bump – our latest addition that is slated to be choc full of information, statistics and insights regarding all areas of marketing. Get a quick e-mail from us when the latest gem is posted. Visit BCA Bump, and enter your e-mail in the subscribe box to the right. Don’t miss the ideas that will help elevate your brand.

Categories — Marketing Tips

SEEN & HEARD

September 15th, 2011

Local jewelry makers Paul and his son Sam Ogren of From War to Peace Jewelry hit the big time with a story on KNBC-TV. The 9/11 focused pieces was the fine work of Conan Nolan, SLO native, KSBY alum and fabulous globetrotting reporter for the LA powerhouse station … Avila Bay Club now has a sister in the North County. Paso Robles Sports Club purchased by California Athletic Clubs (owner of Avila Bay Club and two other clubs in CA). They bring the muscle needed to raise the bar on service and amenities. Expect a grand re-opening mid-October … Peter Jankay and his board at the San Luis Obispo County Farmers’ Market Association never run out of new ideas and ways to keep business booming. Specialty vegetables prepared foods, cooking demos – it’s all adding up to great success. On Saturday, Sept. 3, sales hit an all time record: more than $10,000 – per hour! … Going multimedia with great results: radio talk show hosts Dave Congalton (Home Town Radio) and Deborah Bayles (the Best is Yet to Be) have co-authored a new ebook “The Talk Radio Guest Book: How to be the Perfect Talk Radio Guest.” Their how-to primer for scoring radio interviews in any-size market is pulling great numbers – last week the book scored the #4 position on Amazon‘s Top 100 Broadcasting Books, and for about 24 hours, flew to #1. Read all about it … Kudos to MINDBODY for being named (for the fourth consecutive year, no less) by INC Magazine as one of the fastest growing companies in the U.S.

Categories — Business Successes, Marketing Tips

LOCAL BEAT

September 15th, 2011

Cuesta College founding president and one of our most beloved local pals, Dr. Frank Martinez, was honored along with his late wife Lois at Symphony Pops on Labor Day weekend. When word went out that Frank’s family was scheming to raise funds to buy Frank the conductor’s baton (and with it the fun of conducting the orchestra in Stars and Stripes Forever), contributions to music education poured in to the tune of (pun intended) $11,000. Sneaky co-conspirator/auctioneer/current Cuesta Prez Gil Stork (who Frank originally hired), and the Cuesta Foundation’s Barbara George were all in on the fun. And but of course, the Divine Dr. M earned a standing ovation … Longcrier & Associates is on the move. In addition to recently launching a fresh new logo and firm identity, they have now added an all-new website that highlights their many services … SOFTEC’s Oct. 24th event offers a roster of great success stories and elbow rubbing with some of the community’s most valuable “people to know.”

Categories — Uncategorized

BRAGGING RIGHTS

September 15th, 2011

More positive national press, this time in US News and World Report, which recognized Sierra Vista Regional Medical Center as a “high performing hospital” for its gynecological services … Speaking of health, Karen and Bryan Duggan, founders of Playful Planet in Los Osos, believe in healthy kids and have a series of children’s videos to prove it. Story Land Yoga, the company’s first offering, has won numerous awards, is being incorporated into school curriculum and is partnering with WTTW-PBS in Chicago to produce a 13 part series for national distribution … Michael and Connie Framberger put a different spin on Hawaii vacationing: they kicked theirs off with the Channel Swim (Michael) and the “Aluminum Man” biathlon (Connie). Insurance guru Connie reports great, injury-free finishes – followed by three days’ indulgence in traditional kick back aloha spirit.

Categories — Business Successes, Good Press