BCA FYI

BCA FYI

Entries Tagged as Marketing Tips

LOCAL BEAT

January 12th, 2012

Time flew and we’ve had a lot of fun. Congrats to Dave Congalton on the celebration of his 20th year hosting home town radio on KVEC. Dave’s wife, Charlotte, and Dave and Maggie Cox were there from the beginning and got together recently to reminisce on air. Dave’s program provides an important (and appreciated) local forum. Bravo … There’s no shortage of fun facts and crazy videos that make their way via the infamous “forward” computer button, but some are just too good not to share. If you love words like we do, you’ll enjoy Visual Thesaurus magazine’s “Word of the Year” feature (with thanks to FYI reader Deb Spatafore for punching the aforementioned forward button and getting the goods to us. Click here. And BCA staffer Teri Conklin circulated the crazy dots clip —this one will get your creative juices going … Welcome to new Morro Bay arrival and quickly-becoming-a-favorite wine and cheese stop, Bella Vinos, located next door to Distasio’s … Another food scoop, this one in South County: the amazing, giving guys of Doc Burnstein’s Ice Cream Lab offer an all-you-can-eat ice cream promotion every Tuesday at 5-9 p.m. Flavors change weekly … Rollie Pirkl is the new Chief Financial Officer at Sierra Vista Regional Medical Center, coming to the post from similar positions in Indio, Los Gatos and Redding … Mission Community Services and Jeannine Young of United Staffing teamed up to share an article Jeanne authored focusing some of California’s 740 new laws, many of which have direct impact on the business community. Read ‘em (and weep?) Continue to read article … More help: our friends at Longcrier CPAs offer online info about 2012 payroll rates and limits and other fun new year tax issues … And a quick tip: If year-end cleaning includes discarding household medications, keep in mind that the Integrated Waste Management Authority, the SLO County Sheriff’s office and the local police departments all have designated drop boxes for unused or expired medications including over-the-counter, pet medicines, medicated lotions and ointments. The products are transported to SoCal where they are safely destroyed.

Categories — Business Successes, Business Workshops, Marketing Tips

BCA SOCIAL

September 15th, 2011

We know several of you had a chance to check out BCA Bump – our latest addition that is slated to be choc full of information, statistics and insights regarding all areas of marketing. Get a quick e-mail from us when the latest gem is posted. Visit BCA Bump, and enter your e-mail in the subscribe box to the right. Don’t miss the ideas that will help elevate your brand.

Categories — Marketing Tips

SEEN & HEARD

September 15th, 2011

Local jewelry makers Paul and his son Sam Ogren of From War to Peace Jewelry hit the big time with a story on KNBC-TV. The 9/11 focused pieces was the fine work of Conan Nolan, SLO native, KSBY alum and fabulous globetrotting reporter for the LA powerhouse station … Avila Bay Club now has a sister in the North County. Paso Robles Sports Club purchased by California Athletic Clubs (owner of Avila Bay Club and two other clubs in CA). They bring the muscle needed to raise the bar on service and amenities. Expect a grand re-opening mid-October … Peter Jankay and his board at the San Luis Obispo County Farmers’ Market Association never run out of new ideas and ways to keep business booming. Specialty vegetables prepared foods, cooking demos – it’s all adding up to great success. On Saturday, Sept. 3, sales hit an all time record: more than $10,000 – per hour! … Going multimedia with great results: radio talk show hosts Dave Congalton (Home Town Radio) and Deborah Bayles (the Best is Yet to Be) have co-authored a new ebook “The Talk Radio Guest Book: How to be the Perfect Talk Radio Guest.” Their how-to primer for scoring radio interviews in any-size market is pulling great numbers – last week the book scored the #4 position on Amazon‘s Top 100 Broadcasting Books, and for about 24 hours, flew to #1. Read all about it … Kudos to MINDBODY for being named (for the fourth consecutive year, no less) by INC Magazine as one of the fastest growing companies in the U.S.

Categories — Business Successes, Marketing Tips

BCA BLURB

September 15th, 2011

Three great reasons to click this link. One, you’ll get a feel for a fabulous, fun new sport…Stand Up Paddleboarding. Two, see some more fun work produced by BCA and Red Canary. And three, nab info about jumping in on the paddleboard party at SAVOR.

Categories — Marketing Tips