BCA FYI

The cost of actual leads generated from your marketing effort is a fundmental piece of your overall marketing strategy. Check out this little tidbit from a recent study: leads generated from inbound marketing, like your blog, Twitter and Facebook connections, cost 62-percent less than the leads generated from outbound marketing, like television, print or radio advertising. Inbound and outbound marketing work together. Learn how to connect your efforts and create a successful marketing strategy- smorrell@barnettcox.com.

Geographical Networking Leads 21st Century Social Media Charge

Location-based networking has become increasingly popular with the spread of smart phones like Apple’s iPhone. Wondering how small businesses can use this technology? See how Foursquare has created a fun “game-like” experience for their users and your consumers.

In real estate, the three most important words are location, location, location. The same can be said about social media’s exploding location-based apps like Foursquare, Gowalla and now Facebook. Brands are clamoring to connect with mobile consumers while they’re out and about, hoping to cash in while they’re in the mood to buy. It takes impulse buying to an entirely new level. Learn what 5 things advertisers need to know about location-based media. Feel free to give me a call to chat about it. You know where I’ll be located – right here at BCA, the county’s social media headquarters.

Scott Morrell is a social media guru at Barnett Cox & Associates and is always on the go. Catch him at 788-4432, @MorellScott on Twitter or smorrell@barnettcox.com.